WORK ROOM
With over 15years of experience in strategizing, developing and executing marketing & communications campaigns, our lead consultant has worked with clients in the Lifestyle and Beauty industries.
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An omni-channel marketer, our strength lies in the capability to use business data to create cross-marketing strategies that are cohesive and effective. Campaigns are presented with a good balance of creative and practicality, with the best possible ROI that addresses the business goals and needs. Effectively bilingual in English and Chinese, we can reach out to the target audience in a clear and impactful manner.
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We also provide business development solutions in the F&B and retail industries.
In recent, we have added real estate into our portfolio where we help clients with asset progression, real estate wealth management, portfolio restructuring and setting up work & retail space in Singapore.
Past Projects
01
McDonald’s Singapore Love Local Campaign
Services: Menu Development, Consumer Testing, Sales Forecast, Marketing & Communications Strategy, Media Buy Strategy, Public Relations, Contingency Planning, Sales Analysis
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This campaign aimed to target everyday Singaporeans by strengthening the Singapore identity messaging through colloquial Singapore English and food innovations inspired by local favourites. The campaign had the largest number of Singapore-inspired menu items that McDonald’s Singapore ever had, with the hero product being Salted Egg Yolk Chicken Burger and the much sought after Bottled Curry Sauce. A surge in online conversation was observed. Campaign achieved +8.9% Sales Comp against the year before.
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02
Shake Shack
Services: Brand Development and Management, Marketing & Communication, Public Relations, Website Development, Social Media Strategy, Partnership
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C/L Work Room successfully launched Shake Shack in Singapore with new restaurant opening at Jewel Changi Airport and 89 Neil Road. We also created a penned-up demand with a robust social content strategy through social listening.
03
Angelina
Services: Brand Management, Public Relations, Social Media Management, Partnership
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Angelina is a popular tea house and café in with several locations in Paris, well known primarily for its almost pudding-like hot chocolate and for its Mont Blanc dessert.
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C/L Work Room oversee and execute an omni-channel marketing plan to drive repeat visit to the café, positioning the café as the go-to for French High-Tea
04
Godiva Chocolate
Services: Marketing & Communications, Merchandising strategy, Social Media Management, Partnership
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With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit, GODIVA’s legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.
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C/L Work Room strategized the go-to-market plan for new chocolate range launch and continue to position the brand as go-to for premium Chocolate selections.
05
OG Lemak
Services: Team Management, Marketing & Communications, Social Media Management, Website Development
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Named after OG Dinks, Chef Shen Tan’s rescue cat who is in love with chicken drumsticks and ikan bilis, OG Lemak is Chef Shen’s homecoming to where her culinary career began.
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C/L Work Room developed the marketing strategy from per-launch, to brand launch and sustenance phase.
